Programm 2017

08:00 Open Doors & Networking Breakfast
09:00 Opening Josef Mantl JMC, Vienna
09:10 BRAND BUILDING IN A MOBILE WORLD Susann Fischer Facebook / Instagram, Dublin
09:30 Artificial intelligence: a digital transformation accelerator Paul Stuefer T-Mobile, Vienna
09:50 The future of smart payments Gerald Gruber Mastercard, Vienna
10:10 Circus Roncalli goes VR for “Herzkinder” Harald Winkelhofer Mobile Marketing Association Austria, Vienna
Michaela Altendorfer Herzkinder, Vienna
Barbara Maennersdorfer IQ Mobile, Vienna
10:30 Coffee Break
10:50 Conversational Marketing – New power for Customer Service & Marketing Markus Buchner atms, Vienna
11:10 How to use 360° videos/VR for brands Martin Heller IntoVR, Berlin
11:30 What’s next for innovative Broadcaster Services Alexandra Fida ORF, Vienna
11:50 One-Step-Checkout at POS – A smart combination of loyalty and payment Wolfgang Stockner mobile-pocket, Vienna
12:10 Networking Lunch
13:10 HOW THE FUTURE OF MOBILE TECHNOLOGY COULD INFLUENCE MARKETING Désiré Athow Techradar Pro, London
13:30 MOBILE STORYTELLING Markus Gull Gull + Company GmbH, Vienna
13:50 REAL TELECOM DATA – A NEW ERA IN MOBILE ADVERTISING Leon Ahlers geolad, Vienna
14:10 HOW SMART CARS WILL CHANGE URBAN MOBILITY: THE LEGAL WAY Andreas Eustacchio EUSTACCHIO Rechtsanwälte, Vienna
14:30 Coffee Break
14:50 Performance Marketing driven by Machine Learning Dominik Wöber Google, Hamburg
15:10 Startups – the key driver for shaping our disruptive future Michael Altrichter Business Angel & Impact Investor, Allhartsberg
15:30 Intro Startup Spotlight Martin Puaschitz Fachgruppe UBIT, Vienna
Markus Raunig AustrianStartups, Vienna
15:35 Startup Spotlight Giovanni Bindoni pio, Vienna
Bernhard Strasser Honestly, Vienna
Thomas Kriebernegg appers, Graz
Karl Edlbauer hokify, Vienna
Tymon Wiedemair Ulmon, Vienna
Christoph Drescher DealMatrix, Vienna
Michael Hettegger craftworks, Vienna
Barbara Macinkovic Swell, Vienna
Nicole Lehr, Sara Höferer SIAK, Vienna
16:25 Conclusio Startup Spotlight Rafael Rasinger Aussenwirtschaft Austria, Vienna
16:30 Coffee Break
16:50 How to successfully disrupt a market Christine Bachler UBER Eats, Vienna
17:10 MOBILE MARKET RESEARCH TURNS INTO REALTIME EXPERIENCE Gunther Oswalder Marktmeinungmensch, Vienna
17:30 All the Way up after the Storm Lars Schmiedgen Lovoo, Dresden
17:50 How to Win in a Mobile World with Data-Driven Advertising Maresa Wolkenstein Styria Digital One, Vienna
18:10 The era of exponentials – Transformation shock therapy Thomas Hinterleithner LOC-Place, Vienna
18:30 The Mobile Evolution – Apps, PWAs and other monsters Ralf Ohlenbostel Zalando, Berlin
Giulia Tobaldin Zalando, Berlin
18:50 Closing Remarks Josef Mantl JMC, Vienna
19:00 Networking Drinks
Moderation by Daniel Cronin